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Jay Conrad Levinson is the originator and distinguished author of the Best-Selling Marketing Series of All Time that began with Guerrilla Marketing (1984). Mr. Levinson taught guerrilla marketing for ten years at the extension division of the University of California at Berkeley. He has served as a Senior Vice President and Creative Director at J. Walter Thompson, as well as serving on the Board of Directors for European-based Leo Burnett Advertising.
He is the co-founder of Guerrilla Marketing International, Inc. Jay has authored and co-authored many other books including Guerrilla Marketing Attack (1987), Guerrilla Marketing Weapons (1990),Guerrilla Selling (1991), Guerrilla Marketing Excellence (1993), Guerrilla Advertising (1993), The Guerrilla Marketing Handbook (1994), Guerrilla Marketing for the Home Based Business (1995), Guerrilla Marketing On-line (1995), Guerrilla Marketing On-line Weapons (1996), Guerrilla Marketing With Technology (1997) and Guerrilla Trade Show Selling (1997). The Guerrilla Marketing books are published in 37 languages and are required reading in many university MBA programs throughout the world. To order any of these books, click on their covers further down this page!
Mr. Levinson publishes The Guerrilla Marketing Newsletter, writes a monthly column for Entrepreneur magazine and frequently writes columns for internationally-syndicated magazines, newspapers and several Internet services, including Microsoft. He is the marketing on-line expert for AT&T's On-line Business Network, and serves on the Microsoft Small Business Council.
What Jeff McNeal knows About Jay Conrad Levinson & Guerrilla Marketing.
In 1989, we started On-Hold Marketing Systems with a solid background in the related field of broadcast audio production and commercial writing. We had lots of enthusiasm, confidence and motivation, but what we lacked was practical marketing savvy. Thanks to these books and his incredible wealth of knowledge, we learned much from Jay Conrad Levinson and applied his advice to our business. Today, we have hundreds of subscribers throughout the United States and Canada -- and we're still growing. We feel an enormous debt of gratitude to this wonderful, sharing and knowledgeable man, and we're only too happy to promote awareness of his marketing organization, Guerrilla Marketing International. If you're truly interested in marketing and how it can improve your business, you'll be glad we pointed you in Jay's direction.
One of the guerrilla marketing "weapons" that the author suggests to help increase profits is the use of On-Hold Marketing -- using time that your business callers spend waiting on hold to entertain, inform and sell. Of all the vendors in the United States that provide this kind of service, we are extremely proud that On-Hold Marketing Systems® is the only one that Jay Conrad Levinson personally endorses as the premier source of one of his "100 potent guerrilla marketing weapons".
What Jay Levinson knows about Jeff McNeal Productions and On-Hold Marketing Systems®...
"You are terrific at what you do and I always consider it a favor for my clients when I recommend you...""Your words really mean a lot to me because you've taken action with what you've learned. What you have done with your business is the reason I write and speak... Keep doing everything you're doing, Jeff. You're truly an inspiration."
"Turn "on hold time" into "selling" time. Call 1-800-4-ON-HOLD to see what I mean."
"...Did you know that you're in the dedication of my newest book, "Guerrilla Marketing Third Edition?" God knows you belong there. I'm delighted with the standards you set for guerrillas with your on-hold efforts and very excited
for you at the success you're achieving with your DVD site."
Look for On-Hold Marketing Systems in the third edition of "Guerrilla Marketing" (1998) We're extremely pleased to be the only vendor in our industry featured in the best selling marketing book of all time, and honored to be listed in the dedication!
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Jay Conrad Levinson is fortunate to be flanked by a number of dedicated professionals in marketing. Bill Shear, Ph.D. is one of the leading members and co-founder of Guerrilla Marketing International. Two of Jay's many other talented colleagues include:
Bill Gallagher, Ph.D. is coauthor of Guerrilla Selling.
Charles Rubin is coauthor of Guerrilla Marketing On-line.
To increase your business profits with cutting-edge marketing secrets, expert marketing consultation, the best books on marketing in the world and much more, visit the Guerrilla Marketing International Home Page. If you do, be sure and bookmark us first, because we know you'll want to come back to thank us!
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